Riverside, California finished 25 on the list of 2021 top 25 most future focused cities in America. The key factors assessed by Finance Buzz were:

• Pollution Index Score
• Number of B Corporations
• Electric Vehicle Charging station availability
• Bicycle and park score
• Average Internet speed scores

With that, Riverside was also among the Top 50 surge cities of America in a list compiled by The Inc. Magazine and innovation policy company Startup Genome. Early stage funding and job creation were two key factors that were assessed in the Surge Cities Index.

UC Riverside’s Role in Nudging Riverside among the Surge Cities

One institution that has shown an immense interest in promoting entrepreneurship and innovation in Riverside is the University of California, Riverside or UCR. From ExCITE Riverside to startup support grants and innovation research and commercialization, the university punches above it weight in terms of the role it plays in local innovation ecosystem.

“Having our growing startup ecosystem recognized on a national level by Inc. magazine is key to attracting more C-level talent to help scale our most promising deep-tech startups coming out of the UCR labs, as well as getting Riverside on the radar of angel investors and seed-stage venture capitalists,” said EPIC director Scott Brovsky.

An Emerging Identity

Inland Empire is among one of the largest big box industrial markets of America. According to CBRE, “more than 100,000 people are employed in the warehouse industry. This is expected to grow 25% by 2030“. 

However, the region’s counties (San Bernardino and Riverside) and their new influencer leaders are are trying to carve out a new refreshing identity. That’s why we see an increased activity in the startup funding and business incubation spaces.

Despite a visible activity with respect to startup events, funding news, and institutional support in the form of grants for innovation and research, we see that two out of three Billion dollar companies in the Inland Empire belong to traditional sectors of the economy i.e. retail supermarket and electric component maker. Only Esri belong to the new software economy.

This begs a question as to why there not more startups emerging in the logistics, distribution, and industrial real estate market, three traditionally strong business sectors of the Inland Empire. Might there be opportunities that startup founders are missing as these sectors do not get the media attention generally accorded to apps like Blue with a more B2C focus.

Where can Riverside Improve?

The report by Finance Buzz notes that “while Riverside is more consistent than Orlando, earning scores of 2.0 or higher in four categories (and scores in excess of 4.0 in two of those), there are no Certified B Corporations in the city. That meant Riverside earned a complete zero in that category, dragging down the city’s total score“.

Having B Corporations can help Riverside improve its ranking. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

The report publisher outlined the way forward for cities that might want to improve their future;

• Invest with conscience
• Utilizing solar energy for daily operations
• Renewable energy

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