Temecula-based OpenTap Announces Strategic Partnership with California Craft Brewers Association

By: Sharjeel Sohaib

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Dec 6, 2022

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Key Points:

  • Temecula-based OpenTap is the only smartphone app devoted to Independent Craft Breweries in California.
  • OpenTap announced a strategic agreement with the California Craft Brewers Association (CCBA) on 15th November 2022. The CCBA’s long history of supporting the state’s craft brewers is combined with OpenTap’s local, grassroots marketing tools.

OpenTap: The All-In-One Spot for California Craft Brewers

OpenTap, founded by California native and craft beer enthusiast Garth Humbert, is committed to connecting brewers and enthusiasts. It is the one-stop shop for California Craft Beer discovery. The app serves as a pleasure, with a robust feature set (that assists breweries in being more efficient and effective in marketing their events) and brewery seeker information.

California Craft Brewers Group (CCBA): A Hub for Brewing Industries

The California Craft Brewers Group is a 501(c)6 non-profit trade association representing California’s craft and specialty brewing industries. The CCBA, founded in 1989, is the oldest state trade group promoting craft brewers. The CCBA is dedicated to preserving California’s craft brewing industry’s development, quality, and diversity.

The CCBA’s principal mission is to monitor legislative activities at the state Capitol and offer a cohesive political voice for all of California’s craft brewers.

The CCBA offers a wide range of services to its craft brewing community members. It may include resolving fundamental business and supply challenges and hosting meetings and events to enhance communication and education within the brewer family and related trade network. The CCBA’s efforts and actions promote and preserve the development of California’s craft brewing sector.

OpenTap-CCBA Collaboration Brings Exciting Opportunities for Local Brewers

Brewery operators acknowledge the need to contact consumers in new and imaginative ways as mobile technology plays a growing role in how brewers market their beers, events, and brands. 

The OpenTap-CCBA collaboration brings together new technical options, marketing possibilities, and consumer acquisition channels for local brewers.

OpenTap surpassed 8000 app downloads as post-pandemic beer drinkers utilize the app to find beer.

OpenTap and CCBA Collab Benefits

  • Members of the CCBA may save 50% on a yearly OpenTap plan ($348 ยป $174).
  • California’s 1100+ Craft Breweries will earn unprecedented prominence in a congested beverage and event industry.
  • The agreement will provide cross-promotional possibilities to increase craft beer awareness.

Breweries and beer enthusiasts in California

The relationship highlights a new potential in how both institutions serve the demands of the developing craft beer industry by giving OpenTap’s next-generation mobile services to CCBA members.

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Wrap Up!

OpenTap is California’s first smartphone app dedicated to Independent Craft Breweries. The California Craft Brewers Association and OpenTap have formed a strategic partnership (CCBA). The CCBA’s long history of assisting craft brewers in the state is paired with OpenTap’s local, grassroots marketing tools.

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