Temecula-based Health-Tech Company Raintree Shuffles Executive Leadership: New CEO To Accelerate Growth

By: Sharjeel Sohaib


Sep 22, 2022


Raintree Systems, a top supplier of revenue cycle management (RCM) and electronic health records (EHR) software solutions for the treatment and rehab sector, announced several additions to its senior leadership team, including the new CEO, CTO, and CFO.

Key Takeaway

  • Nick Hedges, a 25-year technology sector veteran, has been named Raintree’s chief executive officer. 
  • Darian Hong, a seasoned financial strategist, has been named Chief Financial Officer (CFO). 
  • Rob Rust is the organization’s new Chief Technology Officer (CTO) and has over 20 years of expertise in updating systems.

About Raintree Systems Inc. 

Early in the 1980s, Richard Welty co-founded Raintree Systems with his father. Since then, the company has grown in personnel, revenue, products, and services. 

Welty coined the term “Software-as-a-Relationship” during his time at Raintree. He also used technology to offer high-quality healthcare focused on the WHO while working on the WHAT. 

Objectives of Raintree

While developing software is the company’s passion, helping people is the primary goal. They take satisfaction in developing technology that makes healthcare more approachable. 

Raintree utilizes technology to provide high-quality healthcare that emphasizes the WHO while focusing on the WHAT.

Watch Richard Welty, the founder of Raintree Systems, talk about his software here:

Change of Leadership 

The company announced the demise of its CEO and Founder, Welty, in August 2021. The leadership of the company has evolved with time. Now, the new CEO of the company is Nick Hedges. 

As the company continues to uphold its fundamental beliefs of providing exceptional software solutions and relationship-first customer care, Nick, Darian, and Rob will assist the company in accelerating growth and modernizing solutions. 

With Raintree Systems, you can raise client revenue, maintain compliance, and improve team members’ daily life. 

Raintree: Giving a Boost to Health-Tech Industry!

Raintree is a health-tech company. It uses EMR, RCM, Patient Engagement, and Business Intelligent technologies to create new ways to diagnose, treat and prevent diseases. 

One of the most comprehensive and all-encompassing treatment and rehabilitation software systems is offered by Raintree, which also helps therapists and operators who want to expand their practice. Six out of the nation’s primary physical therapy (PT) organizations now pick them as their preferred value generator because they enhance operational efficiency and productivity.

Several software engineers, data scientists, product designers, and healthcare professionals work collaboratively to help the company develop more innovative products.

The team at Raintree creates products that are easier for patients to use daily. With this in mind, they focus on building diversified solutions that are simple enough for even the most basic users to use without frustration.

Enhancing the Health-Tech Solutions: Serent Capital Invested in Raintree Systems

A growth-oriented company that invests in technology startups, Serent Capital, made a significant investment in Raintree Systems. With the funding, Raintree will be able to develop its industry-leading therapeutic software platform and keep developing.

Providing Better Patient Experience: Partnership Between BetterHealthcare and Raintree

Tech company BetterHealthcare teamed up with Raintree Systems. Through the business partnership, therapy and rehabilitation providers can offer online self-scheduling, encourage new direct access referrals, and enhance direct-to-consumer interaction. 

The integrated solution will support expansion, boost operational productivity, and improve patient access to treatment.

Customer-Centric Team at Raintree

The company has a medium-sized team of 200+ passionate and friendly people. Rob Rust, Nick Hedges, and Darian Hong are new additions to the team.

CEO of Raintree, Nick Hedges

Hedges has spent most of his career running high-growth software as a service business and assisting them in accelerating and scaling their operations. His most recent position was as CEO of MomentFeed, a marketing software provider that works with prominent retail and dining establishments. 

Before directing its sale and merging with a big rival, he expanded the company. Hedges served as president and CEO of Velocify before that. During his ten years as CEO, he increased sales by more than 1,500%. Hedges oversaw the 2017 sale of this company to Ellie Mae.

CFO of Raintree, Darian Hong

Hong has held several CFO positions at established businesses and developing technology firms. His most recent position was as CFO and COO for Act!, a well-known worldwide CRM and marketing automation platform, where he assisted in restructuring the company to profitability and steady revenue growth. 

Before joining Act!, Hong served as the CFO of WebPT, a platform for rehab treatment software, where he oversaw a revenue increase thrice and successfully managed the company’s sale to Warburg Pincus.

CTO of Raintree, Rob Rust

Senior technology leader Rust has worked for emerging startups, private equity, and public firms. Before joining Raintree, he served as CTO at the digital behavioral change startup Wondr Health, where he contributed to transforming the teams and procedures from a single product emphasis to a multi-product approach. 

Rust served as CTO for seven years at WebPT, where he modernized the organization’s personnel, technology, and procedures to support its expansion.

Wrap Up!

Raintree is an established and robust software platform for therapy and rehab professionals. Six of the nation’s top ten largest PT groups favor the product, which Raintree’s team has created, and it has the most outstanding customer satisfaction ratings in the sector. 

By investing in the company’s two biggest strengths—product and people—the new leadership team will dramatically increase the company’s market presence and accelerate record growth rates.


  • Avatar Of Sharjeel

    Sharjeel joined Startempire Wire as emerging technologies editor. Earlier, he worked at Silicon Canals, a leading English language technology media source for the Benelux and wider Europe. He covered the European technology and startup ecosystem digging into latest funding rounds of startups.


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