GM Motors’ Commercial EV Maker BrightDrop to Have its First Dealership in Fontana

By: Sharjeel Sohaib


Jan 3, 2022


brightdrop EV

Utilize Our Platform

BrightDrop is a business brand introduced by the American manufacturer General Motors in 2021. The all-electric commercial vehicle brand GM Motors has announced it will open its first dealership in Fontana, California.

Source: Roadshow

Dealership Network

Commenting on the sales strategy, the commercial EV maker’s president revealed its go-to-market strategy:

“BrightDrop plans to continue establishing a small, focused dealer network capable of serving fleet customers throughout the United States.”

Travis Katz, CEO and President | BrightDrop

“BrightDrop aims to be a one-stop shop for our customers. End to end, we are providing solutions for nearly every aspect of the delivery journey, and establishing our first dealership is a major piece of that puzzle. In addition, brightDrop dealers will support fleet operators in their electrification journey, providing electric vehicle expertise and service.”

Brightdrop Ev600BrightDrop EV600Brightdrop Ev410PC: BrightDrop EV410

BrightDrop EV600 and BrightDrop EV410

EV600 is an electric light commercial vehicle with Ultium batteries and Ultium drive motors and is purpose-built for delivering goods and services over long ranges. FedEx was the first company to buy BrightDrop’s EV600s.

Some of EV600’s specs are:
  • A range of up to 250 miles (400 km) in the biggest battery versions 
  • over 600 cubic feet of cargo area
  • Battery: Ultrium
  • Layout Skateboard
  • DC fast charging at up to 120 kW range replenishing speeds of up to 160 mph (257 km/h)

BrightDrop EV410

EV410 is a smaller (technically midsize) utility rig built at GM’s CAMI Assembly plant in Ingersoll, Ontario. Compared to EV600, the EV410 is shorter (150-inch wheelbase/20 feet long) and has 400 cubic feet of cargo space, and it covers approximately 250 miles on a fully charged battery.

Its specs include the following:

  • Range of up to 250 miles (400 km)
  • Battery capacity – Undisclosed
  • Cargo Area – 400 cubic feet

The opening of a new dealership in Fontana shows the importance of IE as a logistics hub for the country. Apart from a bullish commercial EV market in the Inland Empire, the region also registered a massive increase in passenger EVs. StartEmpire Wire reported, “With 40K EVs, Inland Empire Ranks 10th Best in Electric Vehicles Adoption“.

Even some other startups are also innovating in the EV space, as well as in larger electrification technologies. Two startups we recently covered include KIGT and ReJoule.

  • KIGT: Smart EV Charging Stations
  • ReJoule: Solving the Issue of EV Battery Quality

We Covered this in Weekly Wire Roundup

Startempire Wire also reported about StarNav, a startup that obtained SBIR contracts from the U.S. Army, Navy, and Air Force. “The startup develops special navigation receivers to provide positioning without GPS. Its target customer is the Department of Defense (DoD). This is especially useful when facing GPS jamming and spoofing.”

Our goal at Startempire Wire is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire. So don’t forget to subscribe to our YouTube channel and like/follow us on FacebookTwitter, and Instagram


Submit a Comment

Connecting you with the best startups, people & events in the Inland Empire.

Support Startup News & Media!

Enjoying the startup news & media? Support us!

We have big plans, and we need your help!

Startempire Wire is a community of people working together to promote innovation, entrepreneurship, and investment in the Inland Empire. We provide resources and connect people with the startup culture.

We believe that the Inland Empire has all of the ingredients for success. This region just needs a platform to show the world what it can do – And this is exactly what is doing. Our goal is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire.

We have big plans, and we need your help! If you are passionate about creating a thriving local startup ecosystem, then we would like to invite you to join in contributing to the community by supporting us. You can do that by supporting us financially or by being an active contributor. In return, we will give you (depending on sponsorship level) free access to our content, other level based perks &  the opportunity to connect with a network of passionate people working to build a better future for all of us.

We cover the good and the bad of entrepreneurship, startups & business events; we do it with passion and purpose. If you like what we do, support us & please consider becoming a patron. Your support is essential for independent local startup media to survive & thrive.

You can make a regular one time donation to become a sponsor at any level, or you can choose to become a monthly or event sponsor.  Every little bit counts! Thank You

Verious B. Smith III

Founder, Startempire Wire

Related Articles

Economic Growth in the Inland Empire: The IECE and Beyond

Economic Growth in the Inland Empire: The IECE and Beyond

The Inland Empire Center for Entrepreneurship (IECE) at California State University, San Bernardino (CSUSB), published its 2022 Impact Report. We look at the economic impact of IECE and what other organizations have done to drive economic growth in the Inland Empire...

Stay Up On Startempire News

Access Premium Content

Startempire Wire premium content access is free during the beta period of our  website.  Join during beta and get a grandfathered discount when we launch.

$5 for first month then $15 per month

Get Every Update

Would you like to receive Startempire Wire updates in your inbox? Subscribe below!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow Us

Follow Startempire Wire on other social media channels.

My cart
Your cart is empty.

Looks like you haven't made a choice yet.