GM Motors’ Commercial EV Maker BrightDrop to Have its First Dealership in Fontana

By: Sharjeel Sohaib


Jan 3, 2022


BrightDrop is a business brand introduced by the American manufacturer General Motors in 2021. The all-electric commercial vehicle brand of GM Motors has announced it will open its first dealership in Fontana, California.

Source: Roadshow

Dealership Network

Commenting on the sales strategy, the commercial EV maker’s president revealed its go-to market strategy:

“BrightDrop plans to continue establishing a small, focused dealer network capable of serving fleet customers throughout the United States.”

Travis Katz, CEO and President | BrightDrop

“BrightDrop aims to be a one-stop shop for our customers. End to end, we are providing solutions for nearly every aspect of the delivery journey and establishing our first dealership is a major piece of that puzzle. BrightDrop dealers will support fleet operators in their electrification journey, providing electric vehicle expertise and service.”

Brightdrop Ev600BrightDrop EV600Brightdrop Ev410PC: BrightDrop EV410

BrightDrop EV600 and BrightDrop EV410

EV600 is an electric light commercial vehicle having Ultium batteries and Ultium drive motors and purpose-built for the delivery of goods and services over long ranges. FedEx was the first company to buy BrightDrop’s EV600s.

Some of EV600’s spec’s are:
  • A range of up to 250 miles (400 km) in the biggest battery versions 
  • over 600 cubic feet of cargo area
  • Battery: Ultium
  • Layout Skateboard
  • DC fast charging at up to 120 kW range replenishing speeds of up to 160 mph (257 km/h)

BrightDrop EV410

EV410, is a smaller (technically midsize) utility rig that is also built at GM’s CAMI Assembly plant in Ingersoll, Ontario. Compared to EV600, the EV410 is shorter (150-inch wheelbase/20 feet long) and has 400 cubic feet of cargo space, and it covers approximately 250 miles on a fully charged battery.

It’s spec’s include:

  • Range of up to 250 miles (400 km)
  • Battery capacity – Undisclosed
  • Cargo Area – 400 cubic feet

The opening of a new dealership in Fontana shows the importance of IE as a logistics hub for the country. Apart from a bullish commercial EV market in the Inland Empire, the region also registered a massive increase in passenger EVs, Start Empire Wire previously reported that “With 40K EVs, Inland Empire Ranks 10th Best in Electric Vehicles Adoption“.

Even some other startups are also innovating in the EV space, as well as in larger electrification technologies. Two startups we recently covered include KIGT and ReJoule.

  • KIGT: Smart EV Charging Stations
  • ReJoule: Solving the Issue of EV Battery Quality

Startempire Wire also reported about StarNav, a startup that obtained SBIR contracts from the U.S. Army, Navy, and Air Force. “The startup develops special navigation receivers to provide positioning in the absence of GPS. Its target customer is the Department of Defense (DoD). This is especially useful when facing GPS jamming and spoofing.”

Our goal at Startempire Wire is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire. Don’t forget to subscribe to our YouTube channel, and like/follow us on FacebookTwitter, and Instagram


  • Avatar Of Sharjeel

    Sharjeel joined Startempire Wire as emerging technologies editor. Earlier, he worked at Silicon Canals, a leading English language technology media source for the Benelux and wider Europe. He covered the European technology and startup ecosystem digging into latest funding rounds of startups.


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