BrightDrop is a business brand introduced by the American manufacturer General Motors in 2021. The all-electric commercial vehicle brand GM Motors has announced it will open its first dealership in Fontana, California.
Commenting on the sales strategy, the commercial EV maker’s president revealed its go-to-market strategy:
“BrightDrop plans to continue establishing a small, focused dealer network capable of serving fleet customers throughout the United States.”Travis Katz, CEO and President | BrightDrop
“BrightDrop aims to be a one-stop shop for our customers. End to end, we are providing solutions for nearly every aspect of the delivery journey, and establishing our first dealership is a major piece of that puzzle. In addition, brightDrop dealers will support fleet operators in their electrification journey, providing electric vehicle expertise and service.”
BrightDrop EV600PC: BrightDrop EV410
BrightDrop EV600 and BrightDrop EV410
EV600 is an electric light commercial vehicle with Ultium batteries and Ultium drive motors and is purpose-built for delivering goods and services over long ranges. FedEx was the first company to buy BrightDrop’s EV600s.
- A range of up to 250 miles (400 km) in the biggest battery versions
- over 600 cubic feet of cargo area
- Battery: Ultrium
- Layout Skateboard
- DC fast charging at up to 120 kW range replenishing speeds of up to 160 mph (257 km/h)
EV410 is a smaller (technically midsize) utility rig built at GM’s CAMI Assembly plant in Ingersoll, Ontario. Compared to EV600, the EV410 is shorter (150-inch wheelbase/20 feet long) and has 400 cubic feet of cargo space, and it covers approximately 250 miles on a fully charged battery.
Its specs include the following:
- Range of up to 250 miles (400 km)
- Battery capacity – Undisclosed
- Cargo Area – 400 cubic feet
The opening of a new dealership in Fontana shows the importance of IE as a logistics hub for the country. Apart from a bullish commercial EV market in the Inland Empire, the region also registered a massive increase in passenger EVs. StartEmpire Wire reported, “With 40K EVs, Inland Empire Ranks 10th Best in Electric Vehicles Adoption“.
Even some other startups are also innovating in the EV space, as well as in larger electrification technologies. Two startups we recently covered include KIGT and ReJoule.
We Covered this in Weekly Wire Roundup
Startempire Wire also reported about StarNav, a startup that obtained SBIR contracts from the U.S. Army, Navy, and Air Force. “The startup develops special navigation receivers to provide positioning without GPS. Its target customer is the Department of Defense (DoD). This is especially useful when facing GPS jamming and spoofing.”
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