From Idea to Launch: Navigating the Food Business Industry with the SBDC EATS Program

By: Sharjeel Sohaib


Jan 11, 2023


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  • The SBDC EATS program is a hybrid program that teaches you how to plan, develop, and launch a food business.
  • The program starts on Friday, January 20, and will continue until February 24. The timings will be 10 A.M to 12 A.M. 
  • The program will guide you through the research process, including identifying your niche, studying the competition, and understanding your target audience to assess the feasibility of your idea.

What’s the SBDC EATS Program?

Are you considering opening a restaurant of your own? The EATS food incubator program encourages entrepreneurship in the food sector through education and training. You can discover what it takes to do so with the SBDC EATS program! 

Through this program, they’ll guide you through the procedures required to plan, develop, and launch your food business and products in the market. A hybrid teaching style will be used for SBDC EATS (online & in-person). 

This quick-paced training will assist you in refining your company concept as you launch your enterprise in the food sector.

Here’s What You’ll Learn in SBDC EATS Program

Going from Idea to Concept:

Starting a food business can be a challenging but rewarding experience. Before embarking on this journey, it’s essential to ask yourself if you have the skills, passion, and drive to make your idea a reality. Once you’ve determined that you’re ready to leap, there are several steps you’ll need to take to bring your vision to fruition. 

These include researching different types of food businesses, identifying your niche, and studying your competition. Conducting market research to understand your target audience and assess the feasibility of your idea is also essential.

Setting up your Business:

Once you’ve done your initial research, it’s time to set up your business. You can choose from several business entities, such as sole proprietorship, partnership, and corporation. You will also need to obtain the licenses and permits to operate your business legally. 

Some pieces you’ll need to put together to set up your business include business plans, budgets, and marketing strategies.

Honing in on your Offerings:

At this stage, you’ll want to focus on refining your offerings. This includes developing recipes, building inventory, and determining pricing and costing. 

Creating a clear and compelling menu, ensuring you have all the ingredients and equipment to make your dishes, and figuring out how much you need to charge to make a profit are all essential steps in this stage.

Starting to Sell:

Once you’ve honed in on your offerings, it’s time to start selling your food. Depending on the nature of your business, you may need to obtain cottage permits, which allow you to sell food made in your home kitchen. 

Selling at events like farmers’ markets can be a great way to build a customer base and get feedback on your products. Suppose you plan on selling food in a restaurant. In that case, you will also need to ensure that the management is certified in food safety.

Managing your Business:

Once your business is up and running, it’s essential to focus on managing it effectively. This includes using appropriate accounting methods to track your finances, making financial projections to plan for the future, and seeking access to capital if needed.

Getting the Word out:

Now it’s time to get the word out about your business. This includes developing a marketing strategy and establishing an online presence through a website, social media, and email campaigns. 

Finding ways to stand out in a crowded market and measure your marketing efforts’ success is essential. This will help you make informed decisions about how to grow your business.

Wrap Up!

The SBDC EATS program is a valuable resource for individuals looking to start their own food business. The program guides participants through planning, developing, and launching their companies and products in the market. 

With the help of the SBDC EATS program, participants will be well-equipped to launch their food business and navigate the industry successfully.


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