Coachella Valley Music Festival Becomes a Trailblazer by Offering Event NFTs

By: Sharjeel Sohaib

• 

Feb 12, 2022

 • 

Coachella Valley Music Festival

Utilize Our Platform

The Coachella Valley Music and Arts Festival will take place this year from APR 15-17 & 22-24. Unfortunately, passes are no longer available for the festival; however, you join the waitlist here.

As part of a partnership with crypto exchange FTX, the Coachella Valley Music & Arts Festival will return this April after a two-year pause. The festival’s management has announced a series of non-fungible tokens (NFTs), offering on-site perks and VIP access to the event. “The Hash” team discusses the latest move signaling NFTs taking off in the music industry and bringing mainstream blockchain awareness to the masses.

We Covered this in our Weekly Wire Roundup

The NFTs & Partnership with FTX US

The festival will let you unlock lifetime Coachella passes, art prints, photo books, and digital collectibles. According to the festival’s official communication, it has partnered with FTX US to build an environmentally friendly marketplace on Solana. A portion of the proceeds from each item will be donated to Give Directly, Lideres Campesinas, & Find Food Bank, and royalty will support the creators involved. More novel NFT experiences are to come.

What are NFTs and Coachella Keys Collection?

A non-fungible token is a non-interchangeable unit of data stored on a blockchain, a digital ledger, that can be sold and traded. Types of NFT data units may be associated with digital files such as photos, videos, and audio.

Coachella Keys Collection is an NFT with 10 NFT keys that grant you lifetime access to Coachella. This includes passes to one festival weekend every April and Coachella-produced virtual experiences… forever. These keys also include unique experiences for 2022, like front and center views at the Coachella Stage, lifetime Safari camping, or a dinner prepared by a professional chef in the Rose Garden. There’s no telling what else these NFT keys will unlock shortly. Select a key to learn more about its offerings and to place a bid. The auction for this collection begins February 4th at 10 am PT and will last for one week.

Coachella Valley Jumps on the Crypto Bandwagon 

Coachella is jumping on the crypto bandwagon and will sell lifetime passes to its annual festival via NFT. The music festival partnered with the cryptocurrency exchange FTX US to launch three collections of nonfungible tokens, or NFTs, which will be available for auction Friday. The launch includes the Coachella Keys Collection, 10 NFTs that grant owners “lifetime access” to one weekend of the festival every April, as well as “Coachella produced virtual experiences forever.”

NBC News

CoinDesk, a popular news website covering Bitcoin and digital currencies, also covered Coachella Valley Music Festivals’ offer of floating NFTs.


0 Comments

Submit a Comment

Connecting you with the best startups, people & events in the Inland Empire.

Support Startup News & Media!


Enjoying the startup news & media? Support us!

We have big plans, and we need your help!

Startempire Wire is a community of people working together to promote innovation, entrepreneurship, and investment in the Inland Empire. We provide resources and connect people with the startup culture.

We believe that the Inland Empire has all of the ingredients for success. This region just needs a platform to show the world what it can do – And this is exactly what Startempirewire.com is doing. Our goal is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire.

We have big plans, and we need your help! If you are passionate about creating a thriving local startup ecosystem, then we would like to invite you to join in contributing to the community by supporting us. You can do that by supporting us financially or by being an active contributor. In return, we will give you (depending on sponsorship level) free access to our content, other level based perks &  the opportunity to connect with a network of passionate people working to build a better future for all of us.

We cover the good and the bad of entrepreneurship, startups & business events; we do it with passion and purpose. If you like what we do, support us & please consider becoming a patron. Your support is essential for independent local startup media to survive & thrive.

You can make a regular one time donation to become a sponsor at any level, or you can choose to become a monthly or event sponsor.  Every little bit counts! Thank You

Verious B. Smith III

Founder, Startempire Wire

Related Articles

Riverside County’s 2021 GDP is larger than 13 states: Three Mai . . .

Riverside County’s 2021 GDP is larger than 13 states: Three Mai . . .

U.S. Bureau of Economic Analysis Results U.S. Bureau of Economic Analysis estimates showed that actual gross domestic product (GDP) increased in 2,404 counties, fell in 691 counties, and remained steady in 17 counties in 2021. (BEA).  From 81.8% in Coke County, Texas,...

Riverside by Design: Five Startups Highlighted

Riverside by Design: Five Startups Highlighted

Lock Dawson delivered the talk virtually in 2021 and 2022 due to the coronavirus epidemic before making the first update speech in person at the Riverside Convention Center. Lock Dawson began the address by referring to the event's theme, "Riverside by Design." ...

CSUSB Ranks Among Nation’s Best for Online MBA and Criminal . . .

CSUSB Ranks Among Nation’s Best for Online MBA and Criminal . . .

CSUSB’s Rankings https://twitter.com/CSUSBNews/status/1618051054796406785 124th for Best Online MBA Program According to the national rankings for 2023's Best Online Programs published by U.S. News & World Report, California State University, San Bernardino, ranks...

Stay Up On Startempire News

Access Premium Content

Startempire Wire premium content access is free during the beta period of our  website.  Join during beta and get a grandfathered discount when we launch.

$5 for first month then $15 per month

Get Every Update

Would you like to receive Startempire Wire updates in your inbox? Subscribe below!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow Us

Follow Startempire Wire on other social media channels.

My cart
Your cart is empty.

Looks like you haven't made a choice yet.