WorkSpan, a partner ecosystem cloud Platform, has secured $30 million in Series C investment. 

Global software investor Insight Partners led the round, including Mayfield and Microsoft’s startup fund M12. The money will go towards increasing investments in consumer innovation and business expansion.

Key Takeaway:

• The Ecosystem Cloud platform from WorkSpan was explicitly created for ecosystem partnering, enabling businesses to co-sell with partners and market joint partner products more quickly. 

We Covered this in our Weekly Wire Roundup

What does WorkSpan Do?

The co-sell management network, WorkSpan, enables businesses to accelerate and expand their co-sell revenue development. The organization oversees approximately 9,000 partner companies, $50 billion in co-sell potential, and $1 billion in incentive funds, powering some of the leading technological ecosystems. 

The Microsoft Partner Center and AWS ACE are already pre-integrated for partner co-selling on the WorkSpan SaaS platform, which is unique worldwide.

Enabling Brands to Perform Better

The most significant technological centers worldwide, including AWS, Cisco, Microsoft, SAP, and Wipro, are WorkSapn’s customers. 

These big-name brands can:

• Co-sell with partners to enhance quantifiable revenue growth, including leading cloud hyper-scalers.
• Bring collaborative solutions to market 6x quicker by collaborating on innovation with partners.
• Co-market with partners to get leads equally while bringing those shared solutions to market.
• Co-invest to align partner incentives over the whole client lifecycle.

The news of this current funding is evidence of this market change and WorkSpan’s continuous growth.

Customers may change partnerships from what many have viewed as an opaque art form into a quantifiable and fully transparent science throughout the customer lifecycle with the help of the WorkSpan platform. 

WorkSpan has already established itself as the industry leader and quadrupled its client base in the most recent quarter. They have received widespread acceptance from businesses all around the world, propelling the company’s significant growth. 

Highlights of operations include:

• ARR increase of at least 100% for the period beginning on April 30.
• 100% increase in customer numbers for the first quarter ending on April 30.
• Business unit focusing on co-selling with Microsoft and AWS successfully launched.
• Justin Silvia, Chief Customer Officer, and Kijoon Lee, VP & GM of Cloud Ecosystem Solutions, are two notable executive recruits.

WorkSpan announced the debut of the industry’s first integrated alliance automation system.

WorkSpan unveiled its initial partners to support alliance automation education and change management. WorkSpan is the industry leader in alliance go-to-market technology solutions. So, to assist its customers in maximizing the value of their strategic alliance ties, Digital Bridge aligns its Partner with WorkSpan. 

WorkSpan Raises $27M in Series B Round Funding

WorkSpan also raised $27M in Series B funding. Redline Capital spearheaded the investment, including Mayfield and new investor M12 Ventures (previously known as Microsoft Ventures).

Wrap Up!

The first ecosystem cloud platform, WorkSpan, has received $30 million in Series C funding. Increased consumer innovation and growth investments will be made with the money. About 9,000 partner firms, $50 billion in co-sell potential, and $1 billion in incentive funds are all under the management of WorkSpan.