Palm Desert-based Coachella Valley Firebirds Signs Alpha Media as its Broadcast Partner

By: Sharjeel Sohaib


Oct 22, 2022



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Coachella Valley Firebirds hockey will be broadcast on 106.9 FM The Eagle by Alpha Media as the team’s principal radio partner. All 72 games will also be streamed online at This coverage will include pre-game, post-game, and intermission programming.

“As the preeminent media company in the Coachella Valley, Alpha Media is honored and privileged to be chosen as the radio home for Firebirds hockey. We look forward to bringing Firebirds hockey to all hockey fans across the Coachella Valley on the Flagship station 106.9 The Eagle,” stated David Nola, General Sales Manager/National Sales Manager-Alpha Media Palm Springs. 

KESQ News Channel 3: Local Broadcast Partner of Firebirds

KESQ News Channel 3 will also be the Firebirds’ exclusive local television broadcast partner. It will air ten games from Acrisure Arena on three different networks: KESQ News Channel 3, Fox 11, and CW5.

Dates for local game broadcasts include:

  • Tucson Roadrunners on December 18 at 6 o’clock on FOX (Home Opening Game)
  • San Jose Barracuda on January 7 CW at 6 pm (Pride Weekend)
  • Tucson Roadrunners on January 16 at 3 pm on FOX
  • February 3 at 7 pm on ABC, vs. the San Diego Seagulls
  • At Bakersfield Condors on February 18 at 6 o’clock on CW (Hometown Hero)
  • Texas Stars on March 11 at 6 o’clock on CW (Military Appreciation)
  • Henderson Silver Knights on March 25 at 6 o’clock on FOX
  • Colorado Eagles at 6 o’clock on April 1 on CW (Kraken Night)
  • April 8 at 6 o’clock on FOX vs. Bakersfield Condors (Fan Appreciation)
  • Henderson Silver Knights on April 9 on CW

“We are thrilled to be the lead TV broadcast partner of the Coachella Valley Firebirds,” said Jerry Upham, General Manager of KESQ News Channel 3 and the other stations of the Gulf California Broadcast Company. “In addition to being the exclusive home for ten local games across our group of stations, we are excited to provide exclusive content that will keep fans updated on the team.”  

More About Firebirds Hockey

The Firebirds’ voice, Evan Pivnick, will call all the games. His call will be carried on radio and television, including AHLtv and the Firebirds’ official app. 

Grant Fuhr and Gino LaMont will be in charge of the pre-game, intermission, and post-game panels. On October 20, the Firebirds weekly program will debut on the team’s YouTube account and other digital channels, with LaMont serving as the principal host.

Seattle will host a home series in October against the Calgary Wranglers and the Abbotsford Canucks. Three distinct locations in the Seattle region will host the four games.

The Coachella Valley’s newest top-tier music and sporting arena, Acrisure Arena, will host the Firebirds’ home debut game against the Tucson Roadrunners on Sunday, December 18, 2022. The puck will drop at 6:00 PT.

Get your Tickets

At the end of November, confirmed fans can purchase single-game tickets for the following season. Additional ticket sales chances will follow. Season tickets are still available at this time if you’re still seeking.

You can grab yours here. 

Wrap Up!

The Coachella Valley Firebirds will start their 106.9 FM broadcast. The team’s primary radio partner is The Eagle by Alpha Media. will stream all 72 games live. 

The Firebirds’ sole local television broadcast partner will be KESQ News Channel 3, showing 10 of their games from Acrisure Arena. Hockey by the Coachella Valley Firebirds will take place on 106.9 FM. The team’s primary radio partner is The Eagle by Alpha Media.


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