“If you’re into reading labels, we promise ours will make you happy or extremely bored.” The line on San Bernardino meat snack company Country Archer shows that the brand is edgy. That also shows in its fast growth cemented by a $12 million Series C capital raise from long-time equity partner Monogram Capital Partners.
With the capital injection, Country Archer plans to move to a new, larger meat snack facility.
Twice in Two Years
Customers have well received Country Archer’s meat snacks, which shows in its quick expansion. Within two years, the company has expanded operations to meet the demand for the second time.
Though it raised funds back in February 2020, amid the pandemic, the rapid growth shows that there’s a lot that new startups can tap, even if it’s not a technology niche (the latter, of course, is more scalable).
We have covered this in our Weekly Wire Roundup
1977: An Authentic Story
The company was founded by a trio of Celestino “Charlie” Mirarchi, Eugene, and Susan Kang in 1977. From there, the brand has grown organically to what it is today.
This shows that there is always potential to grow, even if not by leaps and bounds. Country Archer has grown sustainably and organically and plans to scale operations with its bigger meat production facility.
“As we continue to grow at such a rapid pace, one of the most important things to us is that we retain what makes our brand so special – we’re a heritage company that is still making a craft product the exact same way that the artisan butcher who taught me did,”CEO and Co-founder, Eugene Kang
From the Investor: Monogram Capital Partners
“It’s rare to see a company experience such accelerated growth in a short amount of time and it’s been incredible to join Country Archer on this ride. What is even more unique is to find a brand in this space that controls production. Vertical integration and owning quality control are key. With their commitment to manufacturing in-house and maintaining authenticity in their products, we are confident that Country Archer will prove to be an even bigger force in the meat snack space. We’re excited to help fund this next phase of expansion and continue to invigorate the meat snack category through innovation, clean ingredients and sustainability.”Jared Stein, Co-founder and Partner at Monogram Capital Partners.
Startempire Wire wrote about the region’s economic growth and noted that industrial leasing, retail, and distribution play a huge role in the economic landscape of the Inland Empire. The growth of Country Archer confirms that the brand belongs to the retail sector (from its product distribution perspective).
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