EDGE Sound Research partnered with Minnesota Twins to introduce the first embodied audio stadium experience using its ResonX technology on the Opening Day of the Twins’ 13th season at Target Field on Friday, 8th April.
Opening day at Target Field for the Twins’ 13th season was about more than simply watching the game and hearing the crowd yell. This year’s game was about innovation, as the Twins will reveal goods created by entrepreneurs participating in the team’s newly founded accelerator program.
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About EDGE Sound Research
EDGE Sound Research, situated in Riverside, California, is here to alter your perception of reality. Valtteri Salomaki was introduced to Ethan Castro, a hard-of-hearing audio engineer, and his sound reproduction study led to the company’s formation. Due to this, EDGE Sound Research came into being, and the co-founders began demonstrating their ResonX immersive audio at various events.
EDGE Sound Research’s first goal was to market the ResonX package as a direct-to-consumer transaction upon entering the Twins Accelerator. When the co-founders learned about the need for new experiences and interactions in live settings, such as a Twins game at Target Field, they swiftly adjusted their business model and product development methodology.
“As an early-stage startup creating a new audio technology that many have to feel to believe, we knew that understanding how to implement our technology in sports stadiums, movie theaters, and live event venues would be key.”
As the sound tech startup in Riverside County, ESR participated in CES 2022 in January. ESR partnered with Minnesota Twins, an American professional baseball team based in Minneapolis, to bring the startup’s 3D audio tech to baseball fans.
ESR Enhances the Fan Experience
With the help of EDGE Sound Research, the big league baseball team hopes to improve the fan experience this season.
Immersive sound is a unique multi-dimensional approach to audio storytelling that immerses listeners in a larger sonic environment than typical surround sound. The ResonX Sound Lounge at Target Field will be the first live use of EDGE Sound Research technology, allowing listeners to hear and feel sound.
“Fans will feel every pitch as it hits the catcher’s glove. Fans will feel the crack of the bat in a way that has never been experienced before.”
~ Chris Iles, senior director of brand experience and innovation for the Twins Baseball Club.
During the first homestand, the lounge on the main concourse near section 117 may accommodate up to six fans at a time. On a first-come, first-served basis, the lounge will open.
This month will be used to see how the startup’s innovative audio technology performs in a real gaming scenario.