The Cheech Marin Center Now Open: Estimated to Generate Millions in New Spending in Riverside

By: Sharjeel Sohaib


Jun 23, 2022


The Cheech Marin Center Now Open

Utilize Our Platform

Cheech Marinโ€”one of the world’s foremost collectors of Chicano art, known for his skill in the Cheech & Chong comedy team, had an art museum opened under his name called The Cheech Marin Center. This partnership is between Riverside Art Museum, the City of Riverside, & Cheech Marin. He first began collecting the works of Mexican American artists.

The Cheech Marin Center is expected to generate millions in spending in Riverside, vitalizing the region’s economy.

Source: @TheCheechCenter

We Covered this in our Weekly Wire Roundup

Marin’s Art Collections

Today, Marin has one of the most significant collections in the world, consisting of over 700 works of art.

The comedian-turned-serious-collector will donate about 550 paintings, photos, sculptures, and other works to the Riverside Art Museum’s Cheech Marin Center for Chicano Art & Culture, which opened on June 18.

The center’s creative director, Mara Esther Fernรกndez, announced that the first show, “Cheech Collects,” will include over 100 pieces by 44 artists. Margaret Garcia, Wayne Alaniz Healy, and Frank Romero are some of them.

In preparation for its long-awaited premiere next weekend, workers are finishing up “The Cheech.” The organization’s location is a two-story, 61,420-square-foot structure built in the 1960s that served as Riverside’s primary library. The facility is anticipated to have an immediate impact.

The Cheech Marin Center: A Game-Changer for the Riverside County

The center will boost Riverside’s reputation in the art world across California, the Southwest, and the country as a whole, according to Carlos Tortolero, president and creator of the National Museum of Mexican Art in Chicago, which has more than 18,000 pieces.

The Riverside Art Museum’s executive director, Drew Oberjuerge, has stated that the center expects to draw 100,000 visitors annually. This estimate is based on the fact that the existing museum draws about half as many visitors each year and Marin’s notoriety and the importance of his art collection.

In research from November 2020, regional economist John Husing predicted that the center would result in $20 million in more expenditure in the Inland Empire’s largest city in its first year.

The City to Become a Favorite Travel Destination for Art Lovers

The city will become a popular travel destination for serious art enthusiasts, according to Husing.

Husing based his projections on the popularity of a well-known local event, the Mission Inn Hotel & Spa’s Festival of Lights, which annually attracts more than 500,000 visitors between Thanksgiving and the beginning of January. However, the coronavirus pandemic in recent years forced the hotel to postpone the event’s well-attended switch-on ceremony.

The city has gained recognition locally and nationally because of the rapidly expanding UC Riverside, which is frequently rated as one of the best institutions in the country. Riverside’s main attraction for years has been the Mission Inn, located across the street from the art center. According to Los Angeles economist Christopher Thornberg, the center will build on such qualities, which is “a tremendous start in the right direction.”

The Riverside Art Museum’s new wing has several advantages, not the least of which is its connection to celebrities. Cheech is a larger-than-life character, according to Tortolero. However, according to Thornberg, the center will be up against a lot of competition from Southern California’s several other museums.

Benefiting the Latino Community

The facility is perfectly designed to take advantage of shifting demographic trends that have turned the Inland Empire region of Riverside and San Bernardino counties into a metropolis where Latinos account for more than half the population.

Clarissa Cervantes, a member of the Riverside City Council of Mexican American ancestry who was born and raised in the Coachella Valley, believes the center will be well-received by the rapidly growing Latino population.

In November last year, Startempire Wire reported about the opening of The Cheech Marin Center in the Riverside Art Museum. Initially set to open in May 2022 but delayed by one month.


Submit a Comment

Connecting you with the best startups, people & events in the Inland Empire.

Support Startup News & Media!

Enjoying the startup news & media? Support us!

We have big plans, and we need your help!

Startempire Wire is a community of people working together to promote innovation, entrepreneurship, and investment in the Inland Empire. We provide resources and connect people with the startup culture.

We believe that the Inland Empire has all of the ingredients for success. This region just needs a platform to show the world what it can do – And this is exactly what is doing. Our goal is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire.

We have big plans, and we need your help! If you are passionate about creating a thriving local startup ecosystem, then we would like to invite you to join in contributing to the community by supporting us. You can do that by supporting us financially or by being an active contributor. In return, we will give you (depending on sponsorship level) free access to our content, other level based perks &ย  the opportunity to connect with a network of passionate people working to build a better future for all of us.

We cover the good and the bad of entrepreneurship, startups & business events; we do it with passion and purpose. If you like what we do, support us & please consider becoming a patron. Your support is essential for independent local startup media to survive & thrive.

You can make a regular one time donation to become a sponsor at any level, or you can choose to become a monthly or event sponsor.ย  Every little bit counts! Thank You

Verious B. Smith III

Founder, Startempire Wire

Related Articles

Economic Growth in the Inland Empire: The IECE and Beyond

Economic Growth in the Inland Empire: The IECE and Beyond

The Inland Empire Center for Entrepreneurship (IECE) at California State University, San Bernardino (CSUSB), published its 2022 Impact Report. We look at the economic impact of IECE and what other organizations have done to drive economic growth in the Inland Empire...

Stay Up On Startempire News

Access Premium Content

Startempire Wire premium content access is free during the beta period of ourย  website.ย  Join during beta and get a grandfathered discount when we launch.

$5 for first month then $15 per month

Get Every Update

Would you like to receive Startempire Wire updates in your inbox? Subscribe below!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow Us

Follow Startempire Wire on other social media channels.

My cart
Your cart is empty.

Looks like you haven't made a choice yet.