Sprouts Farmers Market Brings Fresh, Affordable, and Sustainable Food to Victorville

By: Sharjeel Sohaib


Feb 9, 2023


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  • Sprouts Farmers Market, which provides fresh and organic products at reasonable prices, is a retailer of natural and organic foods with over 380 locations in 23 states.
  • Sprouts Farmers Market is opening its first location in Victorville, California.
  • The 18,600-square-foot facility was a Toys “R” Us location.

A New and Ideal Location

The first Sprouts Farmers Market is opening a new location in Victor Valley.

The new Sprouts location will occupy the 18,600-square-foot structure that once housed Toys “R” Us on Amargosa Road in Victorville. The building is located in a retail center with anchor tenants like 99 Cents Only, Party City, Get Air, and Hobby Lobby.

Sprouts Farmers Markets #469 is listed as the tenant on a December 21 Alcohol Beverage Control notice posted on the structure.

“Grocery stores are essential to a healthy and vibrant community, and this Sprouts location is coming to an area that is booming with growth and prime for expanded services,” Surprise Mayor Skip Hall said in a statement. “I am happy to know residents will have access to the fresh meal options Sprouts provides.”

Sprouts Farmers Market: Providing Ways to Live A Healthy Life

Sprouts Farmers Market is one of the largest and fastest-growing specialty retailers of fresh, natural, and organic foods in the United States. With 380 locations across 23 states, Sprouts offers a variety of new products at reasonable prices. The first Sprouts Farmers Market will soon open in the Victor Valley.

Sprouts offer a variety of products, including fresh fruits, meats, and organic goods, a deli where entrees and sides are made, a fish market, a butcher shop, vitamins, supplements, bulk foods, dairy products, bakery goods, and gluten-free options.

Sprouts employs 31,000 people nationwide and are currently hiring for a new store in Stockton, California, with an opening date of March 10. The company will employ about 100 full- and part-time department managers, cashiers, courtesy clerks, and other positions. You can find future job openings with the company at about.sprouts.com/careers/.

Rescued Organics by Sprouts Farmers

Sprouts also launched a program called Rescued Organics in its California locations to reduce edible food loss on farms. This program will bring unsatisfactory produce to market that would otherwise be discarded or abandoned on fields, reducing food waste and offering consumers value through reduced prices.

Besides providing clients access to affordable fresh food and promoting sustainability, the initiative supports farmers in a challenging economic climate.

These products will be available at all 130 Sprouts locations throughout the Golden State. Customers can select from at least 12 different varieties of defective food as the program is implemented, including potatoes, onions, grapefruit, lemons, oranges, pears, carrots, kiwi, and bell peppers.

Read More: Sprouts Farmers Market Brings Imperfect Produce to California Stores

Future Grocery Industry Predictions 

Many people in the grocery industry are facing uncertainty in 2023. Still, Sprouts Farmers Market CEO Jack Sinclair revealed some precise predictions about the direction of the sector at the NRF’s Big Show in New York City.

Sprouts is pondering “the best method for us to navigate our way through the problems that arise from this dynamic of growth?” a lot right now. What is the process? How will we all contribute to it?

While some supermarket players are delving into the expansion of private brands, others are concentrating on meal solutions and e-commerce. But for the time being, Sprouts is emphasizing its signature feature: a curated selection.

Read More: Sprouts Farmers Market CEO Details Top Grocery Trends for 2023

Wrap Up!

Sprouts Farmers Market is making its mark in the grocery industry by offering fresh and organic products at affordable prices. The company is also trying to reduce food waste and contribute to a sustainable future. Sprouts CEO Jack Sinclair shared his insights on the future of the grocery industry and the company’s focus on its unique selection. With its new location in Victorville and its innovative program, Rescued Organics, Sprouts continues to be at the forefront of the grocery industry.


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