Expand Your Business Globally with the Inland Empire SBDC Network Global Trade Center

By: Sharjeel Sohaib


Jun 6, 2023


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  • The Orange County/Inland Empire SBDC Network Global Trade Center is conducting a four-session webinar series on expanding businesses internationally.
  • The series focuses on understanding internal resources and readiness for global expansion, including product standards, supply chain security, funding, and human resources.
  • It also covers market research, selection of suitable markets, pricing strategies, payment transactions, finding qualified buyers, and risk mitigation during the export phase.

Are you a business owner looking to take your company to new heights? Have you considered expanding your operations to global markets but are unsure where to begin? Look no further!Β 

The Orange County/Inland Empire SBDC Network Global Trade Center is here to guide you through expanding your business internationally. In this four-session webinar series, we will help you understand the internal resources required for global expansion and introduce you to the external channels that can assist you in continuing your worldwide growth.

Session 1 – Resources for Global Expansion

Expanding your business to new markets requires careful preparation and consideration of several internal resources. During this session, we will delve into the key elements that ensure your product’s readiness for specific markets. 

We will discuss product standards, securing your supply chain, and steps to prepare your firm for global expansion, including funding, financial resources, knowledge, skills, and human resources. By the end of this session, you’ll have a clear understanding of the internal groundwork necessary to embark on your global expansion journey.

Session 2 – Market Research for Effective Expansion

Collecting data on new markets and assessing their viability for your product is crucial before entering any international market. In this session, we will explore various methods to gather market data and evaluate the potential of new markets. 

We will guide you through selecting the best market for your continued global expansion, considering factors such as travel, trade shows, and other essential considerations. By the end of this session, you’ll have the knowledge and tools to make informed decisions about expanding your business to new markets.

Session 3 – International Sales: Pricing and Payment

Pricing your product effectively and ensuring smooth payment transactions are essential for successful international sales. This session will discuss how to formulate a pricing strategy, considering expenses, cash flow, and funding options.Β 

We will also explore ways to ensure you get paid promptly and efficiently when conducting business globally. By the end of this session, you’ll be well-equipped with the expertise required to navigate international sales and optimize your financial outcomes.

Session 4 – Finding Qualified Buyers and Getting Products to Market

Identifying and partnering with qualified buyers, agents, importers, and distributors are critical for entering new markets. During this session, we will explore strategies to find and qualify potential buyers, establish fruitful relationships with intermediaries, and effectively prepare and deliver your products to the global market. 

We will also address risk mitigation to safeguard your business during the export phase. By the end of this session, you’ll have the knowledge and tools needed to enter new markets and expand your customer base globally.


Expanding your business can be a game-changer. This helps to unlock new opportunities for growth and success. Therefore, the Orange County/Inland Empire SBDC Network Global Trade Center’s four-session webinar series offers a comprehensive roadmap for businesses seeking to expand internationally. 

By understanding the internal resources required for global expansion and utilizing the external channels available, you can take confident steps toward realizing your global ambitions. Join us and embark on an exciting journey to expand your business beyond borders!


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