Empire Strykers: The new name of the Ontario Fury

By: Sharjeel Sohaib


Oct 4, 2022


Empire Strykers

Utilize Our Platform

The new name of Ontario Fury changed to Empire Strykers. The players changed their kits on Saturday, September 17, in front of more than 7500 online and live supporters. 

Key Takeaway:

  • Trademark conflicts forced Fury to undergo a significant rebranding after nine years and a sizable fan base.Β 

We Covered this in our Weekly Wire Roundup

From Ontario Fury to Empire Strykers

The Fury solicited recommendations for potential names for the professional indoor soccer club from season ticket holders and the local community. 

Fury did this using social media and customer service to include supporters during the rebranding. 

After feedback and speaking with leading marketing authorities nationwide, Fury began considering various names for the new brand. After extensive consideration, it was decided that Empire Strykers best reflected the rebranding objective and the team’s future course.

“The Empires Strykers rebranded name and logo represents everything that we want MASL to be,” stated Shep Messing, chairman of the major Arena Soccer League. “Bold, fast, exciting, and explosive. We wish them well in identifying where they play and connecting with their loyal fans.”

The Empire Strykers now have the chance to re-engage with their fan base. 

“I am optimistic about the future and what it implies for the region and professional soccer,” said managing partner Jeff Burum. 

Their main goal is to become an essential community component, adding fun to game days and offering a wonderful family experience for everyone.

Long-time team followers are also accepting the team’s new title and direction.

“San Antonio Regional Hospital is a proud sponsor of the Empire Strykers,” commented San Antonio regional hospital President and CEO John T Chapman. “Both organizations are enthusiastically committed to the outstanding community we represent.” 

The highly anticipated USA vs. Mexico matchup at the Toyota Arena in Ontario featured the announcement of the new name during halftime. 

Families residing in local housing developments were given more than 2500 complimentary tickets by National CORE, one of the sponsors of the current Empire Strykers.

“We have an amazing partnership with the Empire Strykers,” said National CORE President and CEO Steve PonTell. “Because of the team’s generosity, we can bring soccer to the thousands of families we serve in the region, many of whom would never be able to attend a major soccer game, let alone interact with the players.” 

The Empire Strykers are off to a strong start if Mexico vs. USA game indicates the upcoming season. Stryker players made six of the seven goals the USA scored.

After the game, Head Coach and General Manager Jimmy Nordberg commented, “we are looking forward to a great season and to bringing home a Championship to a great community.”

Wrap Up!

In September 2022, the Ontario Fury, also known as the Empire Strykers, changed jerseys in front of more than 7500 in-person and online fans. The new name was unveiled at halftime of the USA vs. Mexico game. Even devoted team supporters happily accept the group’s new name and direction.


Submit a Comment

Connecting you with the best startups, people & events in the Inland Empire.

Support Startup News & Media!

Enjoying the startup news & media? Support us!

We have big plans, and we need your help!

Startempire Wire is a community of people working together to promote innovation, entrepreneurship, and investment in the Inland Empire. We provide resources and connect people with the startup culture.

We believe that the Inland Empire has all of the ingredients for success. This region just needs a platform to show the world what it can do – And this is exactly what Startempirewire.com is doing. Our goal is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire.

We have big plans, and we need your help! If you are passionate about creating a thriving local startup ecosystem, then we would like to invite you to join in contributing to the community by supporting us. You can do that by supporting us financially or by being an active contributor. In return, we will give you (depending on sponsorship level) free access to our content, other level based perks &Β  the opportunity to connect with a network of passionate people working to build a better future for all of us.

We cover the good and the bad of entrepreneurship, startups & business events; we do it with passion and purpose. If you like what we do, support us & please consider becoming a patron. Your support is essential for independent local startup media to survive & thrive.

You can make a regular one time donation to become a sponsor at any level, or you can choose to become a monthly or event sponsor.Β  Every little bit counts! Thank You

Verious B. Smith III

Founder, Startempire Wire

Related Articles

OASIS Challenge: Showcasing Innovation in Sustainability

OASIS Challenge: Showcasing Innovation in Sustainability

RIVERSIDE, CA – The Southern California OASISβ„’ Challenge Pitch Finals, a much-anticipated event in the sustainability sector, is set to take place, spotlighting six innovative Inland Empire companies. These finalists, vying for $100,000 in grants and invaluable...

Riverside’s Ambitious Project: Building a Comprehensive Dat . . .

Riverside’s Ambitious Project: Building a Comprehensive Dat . . .

RIVERSIDE, CA – The City of Riverside, nestled in the heart of Riverside County, has embarked on an innovative environmental project. With a $1 million grant from the Forest Service, the U.S. Department of Agriculture, and the Community Forestry Reduction Act,...

Stay Up On Startempire News

Access Premium Content

Startempire Wire premium content access is free during the beta period of ourΒ  website.Β  Join during beta and get a grandfathered discount when we launch.

$5 for first month then $15 per month

Get Every Update

Would you like to receive Startempire Wire updates in your inbox? Subscribe below!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow Us

Follow Startempire Wire on other social media channels.

My cart
Your cart is empty.

Looks like you haven't made a choice yet.