The new name of Ontario Fury changed to Empire Strykers. The players changed their kits on Saturday, September 17, in front of more than 7500 online and live supporters.
- Trademark conflicts forced Fury to undergo a significant rebranding after nine years and a sizable fan base.
We Covered this in our Weekly Wire Roundup
From Ontario Fury to Empire Strykers
The Fury solicited recommendations for potential names for the professional indoor soccer club from season ticket holders and the local community.
Fury did this using social media and customer service to include supporters during the rebranding.
After feedback and speaking with leading marketing authorities nationwide, Fury began considering various names for the new brand. After extensive consideration, it was decided that Empire Strykers best reflected the rebranding objective and the team’s future course.
“The Empires Strykers rebranded name and logo represents everything that we want MASL to be,” stated Shep Messing, chairman of the major Arena Soccer League. “Bold, fast, exciting, and explosive. We wish them well in identifying where they play and connecting with their loyal fans.”
The Empire Strykers now have the chance to re-engage with their fan base.
“I am optimistic about the future and what it implies for the region and professional soccer,” said managing partner Jeff Burum.
Their main goal is to become an essential community component, adding fun to game days and offering a wonderful family experience for everyone.
Long-time team followers are also accepting the team’s new title and direction.
“San Antonio Regional Hospital is a proud sponsor of the Empire Strykers,” commented San Antonio regional hospital President and CEO John T Chapman. “Both organizations are enthusiastically committed to the outstanding community we represent.”
The highly anticipated USA vs. Mexico matchup at the Toyota Arena in Ontario featured the announcement of the new name during halftime.
Families residing in local housing developments were given more than 2500 complimentary tickets by National CORE, one of the sponsors of the current Empire Strykers.
“We have an amazing partnership with the Empire Strykers,” said National CORE President and CEO Steve PonTell. “Because of the team’s generosity, we can bring soccer to the thousands of families we serve in the region, many of whom would never be able to attend a major soccer game, let alone interact with the players.”
The Empire Strykers are off to a strong start if Mexico vs. USA game indicates the upcoming season. Stryker players made six of the seven goals the USA scored.
After the game, Head Coach and General Manager Jimmy Nordberg commented, “we are looking forward to a great season and to bringing home a Championship to a great community.”
In September 2022, the Ontario Fury, also known as the Empire Strykers, changed jerseys in front of more than 7500 in-person and online fans. The new name was unveiled at halftime of the USA vs. Mexico game. Even devoted team supporters happily accept the group’s new name and direction.