Disney Chooses Coachella Valley for its Residential Community Project

By: Sharjeel Sohaib

• 

Feb 23, 2022

 • 

Disney is moving into the business of building theme-based residential communities it calls ‘Storyliving’, a concept based community that can make you feel as close as possible to living in a Disney story. It will have houses in various styles, but all communities will be based on themes such as “nature,” “fantasy,” or “heritage.”

Coachella Valley: Home to the First Disney Residential Community

Coachella Valley will become the first place in the country to have a Storyliving community. It is named as Cotino. The concept calls for homes to be built around an existing Disney-owned property, and then residents would have access to additional activities, amenities, and events.

Disney will partner with real estate developers and builders to create theme-based residential communities.

Storyliving by Disney 

In an interview with The Wall Street Journal, Walt Disney CEO Bob Iger spoke about “Storyliving,” citing it as the first physical community that Disney has built.

“The idea is, how can we bring [Disney] storytelling to life in another way?” He also said that the company has been “talking about it for years — mostly internally.” 

Bob Iger | Walt Disney CEO
Uilh24Ty7Ui2H3Ti4Lgyiuh3R4
PC: Disney Storyliving

Cotino to Boost Coachella Valley’s Status as a Living-Friendly Place 

The Storyliving philosophy is simple: people want to live in a place that feels like home and where they’re able to be part of a community. Storyliving by Disney creates a new kind of community experience, one that’s designed to elevate the status of Coachella Valley as a desirable place of residence for families.

“We’re drawing on our storytelling heritage to create new ways to inspire families to spend quality time together and connect with their communities,”

Josh D’Amaro | Chairman of Disney Parks, Experiences and Products

This will be the first community built under Disney’s new Storyliving brand. The idea behind Cotino is to integrate the natural landscape into a development that will have a mix of single-family homes, villas, and condominiums. 

With an average of 350 days of sunshine annually and located just two hours from Los Angeles or San Diego, the Coachella Valley is already a popular destination for vacation homeowners. This project could help elevate its status as a desirable place of residence for families.

As you might expect, this community will offer Disney-themed experiences, including access to a private park for residents and their guests. There will also be curated events, art installations, and festivals throughout the year to encourage interaction between neighbors. It’s easy to imagine how special events like these might increase a sense of community in this kind of development.


Our goal at Startempire Wire is to act as a megaphone to connect the dots between the best startups, events, and people in the Inland Empire. Don’t forget to subscribe to our YouTube channel, and like/follow us on FacebookTwitter, and Instagram.  

Author

  • Avatar Of Sharjeel

    Sharjeel joined Startempire Wire as emerging technologies editor. Earlier, he worked at Silicon Canals, a leading English language technology media source for the Benelux and wider Europe. He covered the European technology and startup ecosystem digging into latest funding rounds of startups.

0 Comments

Submit a Comment

Connecting you with the best startups, people & events in the Inland Empire.

Related Articles

Chino Valley Chamber of Commerce Allocates $14K To Student Hires

Chino Valley Chamber of Commerce Allocates $14K To Student Hires

The Chino Valley Chamber of Commerce announced that $14,000 of On-the-Job Training Funds has been given to Student Hires LLC with a total of $30,000+ of On-the-Job Training Funds distributed so far to bring workforce development to the Chino Valley and help students...

Stay Up On Startempire News

Access Premium Content

Startempire Wire premium content access is free during the beta period of our  website.  Join during beta and get a grandfathered discount when we launch.

$5 for first month then $15 per month

Get Every Update

Would you like to receive Startempire Wire updates in your inbox? Subscribe below!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow Us

Follow Startempire Wire on other social media channels.

"*" indicates required fields

 
This field is for validation purposes and should be left unchanged.