Davids Natural Toothpaste relocates corporate headquarters to Menifee, boosting the local economy

By: Sharjeel Sohaib


Mar 29, 2023


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  • Davids Natural Toothpaste moves its corporate headquarters to Menifee, bringing high-quality premium toothpaste to the community.
  • The move will diversify Menifee’s economy and create new tech-focused jobs within the Innovation District.
  • Davids Natural Toothpaste’s sustainable and naturally sourced ingredients outperform conventional competitors packaged in recyclable components.

Davids Natural Toothpaste, a homegrown company from Southwest Riverside County, has announced its expansion to Menifee with a new corporate headquarters and manufacturing facility. The company will be located in the Scott Road Commerce Center on Zeiders Road, part of the city’s emerging Innovation District. The move is expected to bring high-quality, high-tech jobs to the region while expanding the company’s brand in the community.

According to Eric Buss, founder, and CEO of Davids Natural Toothpaste, the decision to move to Menifee was easy due to the city’s immense growth and focus on advanced technology and innovation.

Locating one of California’s fastest-growing and business-friendly cities was an easy decision for Davids Natural Toothpaste. We look forward to growing our brand in this community.”

Eric Buss, founder, and CEO of Davids Natural Toothpaste

Creating High-Tech Jobs for the Region

Davids Natural Toothpaste’s new manufacturing process will utilize sophisticated hybrid technology that is fully computerized and automated, creating a streamlined process overseen by local employees. The company’s toothpaste will be packaged and distributed at the Menifee hub. According to a joint news release from the city and the company, this process will expand high-quality, high-tech jobs for the region.

“Davids Natural Toothpaste is a welcomed addition to our emerging Innovation District, and we look forward to seeing their growth and integration into the Menifee community.”

Gina Gonzalez, Economic Development Director for Menifee

Sustainability and Innovation Combined

Davids Natural Toothpaste successfully uses naturally sourced, sustainable ingredients packaged in recyclable components. The company’s toothpaste products are a testament to its commitment to sustainability and innovation. Currently, the company offers six different toothpaste products, each with a unique flavor and ingredient combination.

According to Buss, the company’s lease in Murrieta had expired, and they needed a larger space. The Menifee facility is twice as large as their previous one. The move will enable Davids Natural Toothpaste to expand its brand while bringing high-tech jobs to the region.


In conclusion, Davids Natural Toothpaste’s expansion to Menifee is an excellent development for the community. The move will bring high-tech jobs to the region, while the company’s sustainable and innovative approach to toothpaste production is a perfect addition to the community. The Menifee Innovation District continues to attract companies committed to advancing technology and innovation, making it a significant player in the region’s economic development.


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